Dr. Tapan Nayak-Ph.D 

Head ISBR College UG Campus Bangalore, India

​An edu-business visionary with over two decades of experience in managing educational business while actively contributing to program road map design with demonstrated skills in achieving milestones and ensuring the utmost quality of education in line with stakeholder expectations. 

He holds Bachelor of Commerce (Hons.), PG Diploma in Management, Master of Computer Applications (MCA), M.Phil (CS), Doctorate in Computer Science and Engineering (Machine Learning).

Let’s Be Happy: Increasing Alertness Of A New Product And Positive Effect For Innovation

Everything that we experience in daily life may create new ideas in our brain. When we learn something new, the neurons involved in the learning process grow new projections and form a new sense of culture.

Over the past few years, during the COVID pandemic phase, there were ample negativity around us that not only lowered consumer confidence but consequently impacted business bottom-lines. For example, in terms of new product launch, there was not much interest among the consumers. That consequently impacted the overall innovation ecosystem.

Jonah Berger, professor of marketing at the University of Pennsylvania’s Wharton School and author of Contagious: Why Things Catch On, studied nearly 7,000 articles in The New York Times to determine what was special about those on the most-emailed list. He found that an article was more likely to become viral the more positive it was. Which, experts describe as an “energy exchange”-
“When we see or create an image that enlivens us, we send it to others to give them a bit of energy and effervescence. Every gift holds the spirit of the gifter. Also, every image reminds us and others that we’re alive, happy and full of energy (even if we may not always feel that way). And when we ‘like’ or comment on a picture or video sent to us, we’re sending a gift of sorts back to the sender. We’re affirming them. But, most profoundly, this ‘gift’ of sharing contributes to an energy exchange that amplifies our own pleasure – and is something we’re hardwired to do.” (Seiter, 2014).

 This whole philosophy applies in most areas of our life, be it within the learning/academic environment or business and consumer settings and it is where positive and energetic entrepreneurs could make a difference.

An intelligent entrepreneurs’ positive energy can influence local product innovation through the various learning processes including deep learning. It has been observed that when we are learning about the new product and like the special features of that product, it can make important changes in our brain, including the creation of a new connections between our neurons and increase the entrepreneurial alertness for the new business opportunities. More we practice and make stronger the learning process with the local connections which is important because emotions often impact brain and for the new opportunities in innovative learning activities.

Seiter, C. (2014), The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust, Available online at <https://buffer.com/resources/science-of-emotion-in-marketing>


Leveraging 'People' Power of Sustainability

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